SEO Principles; Overview

By | November 5, 2013

How important is content for SEO?

Content is the most vital aspect of SEO since it can promote or degrade your website based on the way it is used. Hence it can be referred to as the core of any SEO campaign. The SEO tactics will yield results only if the content is good. If your site lacks superior quality content, no SEO tactics can help in bringing more traffic to your site.

Bypassing Google will not help

It is very important to co-operate with Google while you optimize your site. The other alternative is to outsmart Google using any Blackhat technique. This in turn can help you to increase the rankings of your website. While these Blackhat techniques can fetch you results in the short term, it is not recommended for use if you wish to see long lasting results.

Abide by Google’s Rules

It pays to avoid the black hat techniques and go by the rules of Google as mentioned earlier. This is because Google is a major search engine that can help improve your business in a lot of ways. It throws up lots of information that can exactly match your search queries or keywords. If you are looking to improve your website’s rankings, all you need to do is post relevant content or one that can satisfy the demands of visitors.

Relying on high quality content alone will not suffice

While putting up good quality content can play a large part in improving site rankings, relying on this method alone is not sufficient. This is because just having good content alone will not drive organic traffic to your website. You should take suitable efforts to make your content popular. For this you can tap on social media tools such as Facebook, Twitter etc. So when someone searches related articles, your page will rank high on Google and this can bring more traffic to your website.

Remove old or unimportant articles

You should also browse through the content of your site from time to time and delete old or unimportant articles. Old articles in your website has to be mandatorily noindexed if you do not want to trash them, retaining old articles will prevent the link equity of new articles.

Handling old articles/pages

Old articles or pages can be set to NOINDEX. While a vast majority of people want their articles to be ranked on Google, they don’t prefer to rank pages having information relating to “Contact Me”, “about me” and others. These along with information such as Terms of Service and Privacy Policy can be non-indexed so that it can indicate search engines to not rank them at all.

To prevent duplication of content online, you can noindex your archives so as to avoid penalization by Google.

A valuable keyword should be in the title

For the best results, the title should start with or contain a valuable keyword. Ensure employing the most relevant keyword in your article headline.  One of the most vital on page factors for optimizing the keyword is the title tag. It would be better to ensure that the other posts linking to your website also use the same keyword.

Strictly avoid reciprocal links

The best SEO practices also vouch against using reciprocal links as it has void SEO value.

Instead you can try to get superior quality links like blogroll etc as this can boost the rankings of your site. The backlinks should be such that they are relevant to what you are promoting on your site.
SEO is the best way to boost a website’s ranking in Bing, Google and Yahoo. By spending more time and efforts on SEO, a company can hope to achieve its business targets easily by helping potential customers to find them easily.

One of the simplest methods to employ is to alter the ‘content’ or information on a website. To do this an SEO company should first and foremost try to find out more about the target audience and the types of services they are looking for in Google. There are immense possibilities and it is the task of a SEO expert to search the different options and frame a list of the best phrases and keywords.