Google has earlier introduced Penguin update that effected major search results. It affected to many web masters and publishers around the world.
Now Google has updated again its algorithm as hummingbird update and become more restricted for genuine content. Google has implemented all pending updates of penguin update in its recent update called Hummingbird Update.
after reading and analyzing I found major differences between both updates below :-
GOOGLE PENGUIN UPDATE SAYS:-
1- DO NOT OVER USE SAME ANCHOR TEXT
2- DO NOT GET MANY BACKLINKS FOR SAME ANCHOR TEXT
3- TOO MANY INSTANCES OF KEYWORDS ON PAGE
4-CONTENT SHOULD BE FRESH AND REGULAR UPDATED
5-LET THE SOCIAL SHARE BEGIN.
6-MAKE NATURAL ANCHOR TEXT.
7-USE CO-CITATION INSTEAD OF ANCHOR TEXT.
GOOGLE HUMMINGBIRD SAYS :-
1- Content Should be rich .
2-Authorship also matters in this.
3-Content Needs to satisfy the intent
I do not know too much about the google updates but I summarized the update .
Dharmendra K Gupta
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